Ice Manufacturer - Dallas, Texas
You know who your biggest customers are; are they also your best, most profitable customers? Have you ever wanted better insight into the relationship between sales and profits? Are you interested in knowing how outside factors directly impact sales?

Our client wanted answers to questions like these. As the largest ice manufacturer in the country, they hired LiveLogic to develop an enterprise-wide set of reporting and analysis tools. We expanded and enhanced their existing data warehouse, built automated parameter-driven batch reports, and developed and delivered training company-wide.

Business Case:

  • Needed detailed customer reports for ongoing sales calls (over 100,000 customers)
  • Needed to improve efficiency of deliveries
  • Needed to understand weather impact on sales
  • Needed to optimize product mix across all customers and regions
  • Needed to generate monthly report book for all factories
  • Needed to push ad-hoc information across to factories
  • Needed to re-categorize products in different hierarchy from transactional database
  • LiveLogic built a new system using AS/400 as the source system, SQL Data Transformation Services, SQL Server, Analysis Services, and ProClarity, both thick client and web versions. A custom-built Excel Report Writer was developed to automate the monthly batch reports.

    Results:

  • Data sources: sales data from internal database and weather data from NOAA
  • > 100 remote users >20 corporate users
  • Client now has much better information than their customers
  • Client has the ability to optimize product mix
  • Report book automatically generated within minutes of month-end
  • Detailed analysis by customer, product, factory, delivery route and method, weather (temperature, rainfall, rain days, variance from norm, etc.), geography
  • Analysis of actual sales versus budget
  • Analysts now spend bulk of time analyzing data rather than manipulating spreadsheets
  • "On behalf of Reddy Ice Corporation we would like to express our gratitude for the fine work you recently completed. Your expertise with Microsoft Analysis Services, OLAP, ProClarity, and understanding of management requirements of information resulted in achieving a long awaited goal of producing certain management reports. Our experience with LiveLogic in this endeavor was one of great success, and we look forward to working with you in the future."

      -Steve Janusek, Chief Financial Officer
      -Doug Reeves, I.T. Director

    Business Intelligence Solution - Case Study